SEO Copywriting
Our Approach
The first two hundred words are where the search engines place the highest significance when determining your rankings. Together we will determine the appropriate keyword density to use while keeping the material organic.
When creating content, David incorporates your brand messages, long-tail phrases, single keywords, website content, and reviews your competitors' content. He conducts an analyst of your H1 & H2 taglines. Content must augment the sales process to get visitors to engage. Your content must be relevant to the theme of your website.
David creates a personalized questioning strategy to help unearth the right knowledge to write content that will engage and bond with your audience. What results are your current long-tail phrases and individual keywords producing? Are your keywords and content resonating with your target market? If your content is not attracting the right audience, changes are warranted.
Together we will determine how to position your keywords, goals, brand messages, and call to action. David uses the inverted pyramid content writing approach, placing your essential content in the first 200 words.
The Process
- Determine the messages/content your audience will want to hear.
- Create content that will match the theme of your site.
- Develop H1 & H2 meta tags that are 60 words or less.
- Evaluate the competitiveness, relevance, and intent of your long-tail phrase keywords and single keywords.
- Incorporate the necessary density of your keywords and long-tail phrases.
Together we determine how useful and competitive your long-tail phrases and keywords are and in your target market searches.
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