Digital & Social Content Marketing

I am writing digital and social content marketing campaigns that are fast, accurate, and to the point.

Approach

When creating content, David exams; 

1. Your brand messages 

2. Long-tail and short keywords  

3. Website content,

4. Your competitors' content. 

He does an analyst on your H1 & H2 taglines. Contact must augment your sales funnel and SEO keywords.

You will be present with a detailed written report. 

David uses the inverted pyramid content writing approach to position the most impactful content in the first two paragraphs. He uses this style because the average person's attention span is eight seconds, and the inverted pyramid helps keep the audience engaged.

Writing content that is fast, accurate, and to the point.

Five-Step Process

Step One: Evaluate past content marketing campaigns.

Together we examine your most successful content marketing campaigns and dig deep to define what made the campaign successful. Next, we will review content campaigns, which did not produce the desired results and what you would have done differently. 

Step Two: Question strategy

To effectively set the right goals, we ask the following questions. Why am I writing this content? What do I hope to achieve? How will this content benefit and help my audience?  What are your sales funnel?

Step Three: Know your Audience.

Knowing who the primary audience is and why they want to read your content and what they hope to gain is essential to produce an effective content marketing campaign. Without a deep understanding of your audience, your content will be at risk of not accomplishing its goal.

Step Four: No fluff allowed. 

What will turn audiences off is content full of filler and fluff. Remember, people's attention span is 8 seconds. When we develop content, choosing the right words with a purpose in mind. 

Using fillers and fluff will turn your audience off, and your content will lose impact. Content marketing is about engaging with your audience, building relationships, enhancing your brand, and trust by using targeted content.

Step Five: The audience factor.

When creating content marketing, it does not matter what you think. It only matters what the audience feels about your content. Together we structure the right content, so your messages benefit your target market.

David designed the five-step process to establish the right goals, messages, and calls to action that will augment your sales cycle. He takes the time to unearth the necessary information to formulate the correct content to meet your audience's needs. 

Take your digital and social marketing content to the next level by calling us at 

404-282-2791 Email: info@businessfreelancewriter.com